Research on Patterns of Online Consumer Behavior - 1374 Words

In an analysis of the consumer behavior online, with focus group as young adults aged between eighteen and thirty-four interested in buying a mobile phone or a related product ,Petrovic Dejan explained that the most relevant behavioral characteristics of online consumers and examine several ways they find, evaluate and compare product’s information. Comparison of the freshly collected surveyed data with the present existing consumer behavior theory resulted in number of issues related to a specific consumer group. The motive of this report is to translate these findings into a set of implementation activities on strategic and technological level and the execution of these recommendations will result in better conversion of visitors into†¦show more content†¦On 6/10/09 San Francisco, CA the leader in online Customer Experience Management software (CEM), announces the results of the 5th annual survey of online consumer behavior, commissioned by Tealeaf and c onducted by Harris Interactives. The survey concludes that 48% of U.S. adults are now conducting more online transactions than they did in the past given the current economic climate. However, 80% of adults who have conducted an online transaction in the past year experience problems when doing so in 2009. Previously it was around 87%. This improvement over prior years is the result of a better focus on delivering perfect experiences to online customer. Although, this reported decline in online transactions issues is good news, online customer experience is still very much a work in progress. The percentage of consumers that are affected by issues can be specified such as error messages (38%), endless loops (19%) and login problems (28%) are still extremely high. Bikramjit Rishi in their study on online shopping finds it a very innovative option for the marketers in addition to the already existing distribution channels. It is innovative and creative because marketers can experiment with it in the form of content, visibility and availability. In India online shopping is considered as a relevant and meaningful alternative channel for retailing and also it is now an important part of theShow MoreRelatedFactors Affecting The Indian Online Retail Market1201 Words   |  5 PagesOnline retail market in India: Recent changes in the Retail environment in India have pave way for major changes in the infrastructure, technology, regulation, shift in demographic patterns and changes in consumer preferences Broadbridge and Srivastava (2008). The main reasons for the transformation of retail market in India are factors such as rising disposable income, socio-economic growth, urbanization, demographic transitions, increasing middle income group and high demand. Broadbridge and SrivastavaRead MoreOnline Purchase Behavior Of Consumers1524 Words   |  7 Pagesdescribes in detail the type of research method adopted, how the data was collected, purpose of data collection and how this data will be analyzed to derive conclusive results. In the end ethical issues have been discussed. The study aimed to understand the online purchase behavior of consumers in India. The factors leading to an increase in online shopping, current trends in the online retail market and to identify the demographic factors whi ch influence the online purchase. The literature reviewRead MoreTraditional Marketing vs. Online Marketing775 Words   |  3 PagesTraditional versus Online Marketing Traditional marketing (print, TV, radio, billboard, and direct mail) has always provided a means to attract new business and build brand identity (Greenberg, 2011). However, e-marketing programs are now an integral, cost-effective component of the overall marketing strategy of nearly every organization. Internet technologies allow organizations to cast a much wider net in reaching their target audience. Merchants can develop a deeper understanding of consumers by automaticallyRead MoreReliance Fresh Project Reports1678 Words   |  7 Pagesâ€Å"CONSUMER PERCEPTION AND THEIR BUYING BEHAVIOUR TOWARDS â€Å"RELIANCE FRESH† SUPERMARKETS NEW DELHI, INDIA.† Chapter 1: Introduction Reliance Retail: Retailing is the interface between the producer and the individual consumer buying for personal consumption. This excludes direct interface between the manufacturer and institutional buyers such as the government and other bulk customers. A retailer is one who stocks the producer’s goods and is involved in the act ofRead MoreOnline Shopping : Developing Countries1017 Words   |  5 Pageshas transformed how retailers and buyers meet at the market place through physical and online purchases, distribution of products and services(Bashir, 2013). Although deemed to be a familiar channel for success and growth in developed countries, online shopping is still considered an innovation in developing countries like Tanzania (Mlelwa, 2015; Zaied, 2012) According to Katawetawaraks Wang(2011) online shopping has facilitated the presence of many foreign companies looking to boost theirRead MoreConsumer Electronics Purchasing Behavior1425 Words   |  6 PagesA RESEARCH REPORT ON: â€Å"Consumer electronics purchasing behavior† Submitted By: Preetesh Shetty MMS-1, SEMESTER-2 DIV-C Roll no: 2011157 Project guide: Prof. Taruna Parmar DECLARATION I Preetesh shetty, pursuing Master’s of Management Studies, semester 2 from Lala Lajpat Rai Institute of Management hereby declare that the research report entitled â€Å"Consumer electronics purchasing behavior† is submitted by me as a project work and is an original work. ACKNOWLEDGEMENT I would likeRead MoreA Good With Luxury Brand1498 Words   |  6 Pagesit becomes one of the most important symbols for social status and life style in worldwide nowadays. In the meanwhile, online shopping continues to a robust growth, with a result of online retail sales contributing to 4.9% of total sales in the first quarter of year 2012, under the phenomena of economic crisis(Bureau, 2012). However, if luxury brand performs a good show for online shopping adoption, especially in China. It is known to us that after year 1978 for the Chinese economic reform, ChinaRead MoreImpact of Persuasive Advertisements on Consumer Buying Behavior Towards Health Related Products.1296 Words   |  6 Pages  Ã‚   | RESEARCH PROPOSAL FORMAT |   Ã‚  Ã‚   | Research Title: |    |   Impact of persuasive advertisements on consumer buying behavior towards health related products. | Introduction: |   Ã‚   | This thesis is about the study of consumer buying behavior towards health related product and their perceptions after watching advertisements and then make their decisions whether to purchase the product or not. This will help to find out the most important factors which can affect the buying behavior of the consumerRead MoreCase Study : Walmart Inc.1229 Words   |  5 PagesWalmart Inc. is a retail store with locations all over the country. It offers all kinds of consumer goods at affordable prices such as groceries, clothes, furniture, and household appliances. Walmart is able to do this because of its size and influence in the industry. As the top retail store in the country, it is able to negotiate better pricing deals with suppliers for their inventory hence keeping their costs down. A part of this benefit is passed off to the customer in the form of affordableRead MoreCh 1 H.W Consumer Behavior978 Words   |  4 PagesQ1:describe the interrelationship between consumer behavi or and the marketing concept. A1: marketing concept determine the needs and wants of specific target markets and Deliver satisfaction better than competition. consumer behavior includes all the decisions a consumer makes when spending their time and money. The what, why, when, where, and how of consumer purchases are examined in consumer behavior. It is not just individuals, but households, families, and groups that influence the decisions